Dodge Demon

1971 saw the addition of a new model to the Dodge Dart lineup. Sharing the Plymouth Duster body, Dodge's version was called the Demon. The Dodge featured a different grille and rear taillight assembly. Dodge used a devilish little cartoon character holding a pitchfork as a logo. Decals of the logo appeared on the sides of the front fenders and the taillight panel. Some religious groups were not happy with the use of this name or logo. The Dodge Demon was offered two models the Demon Two Door Coupe and the Demon 340 Two Door Coupe.

 

1971 Dodge Demon

1971 Dodge Demon, Photo from Chrysler Corp.

The 1971 Dodge Demon was offered in two models. The base two door coupe was priced at $2,343 and came standard with your choice of the 198 C.I. Slant Six or the 318 C.I. V-8. On the outside, buyers had a choice of fourteen standard colors and four extra cost, High Impact colors. Vinyl roofs were also available as an option. On the inside, a vinyl front bench seat was standard, with interior colors available in blue, tan or black.

Left: 1971 Dodge Demon, Photo from Chrysler Corp.

 

1971 Dodge Demon 340

Buyers looking for Mopar performance opted for the "Demon 340". Priced at $2,721 the Demon 340 was the most affordable Dodge muscle car produced in 1971. Motivated by a 275 hp four barrel 340 V-8 wedge engine. A heavy duty three-speed manual transmission with floor shifter was standard. A Rallye Suspension Package with heavy duty front torsion bars, front stabilizer bar, rear springs and shock absorbers was also included.

Underneath the Demon 340 featured 10x2 front drum brakes and 10x1 drums on the rear. E70x14 wide tread bias belted tires were used on 14x5.5 wheels.  Instrumentation included the Rallye instrument cluster with a 150 mph speedometer.

Right: 1971 Dodge Demon 340, photo from Chrysler Corp.

1971 Dodge Demon 340, photo from Chrysler Corp.
 

Buyers could opt for a heavy duty four speed manual transmission or a high upshift three speed TorqueFlight automatic transmission. 10,098 Dodge Demon 340's were produced in 1971.

 

1972 Dodge Demon, photo from Chrysler Corp.

Above: 1972 Dodge Demon, photo from Chrysler Corp.
 

1972 Dodge Demon

The Dodge Demon returned for 1972 with only minor changes, including the grille, interior plus a  switch to more generic side marker lights shared by all  Dodge A-bodies.

 

1972 Dodge Demon 340, photo courtesy of The 440magnum Mopar Enthusiast Network.

Above: 1972 Dodge Demon 340, photo courtesy of The 440magnum Mopar Enthusiast Network.
 
1972 Dodge Demon 340

The biggest change for 1972 was to the 340 V8 it was now rated at 240 bhp SAE Net as opposed to the previous year's 275 bhp SAE Gross. 8,700 Dodge Demon 340's were produced for 1972.

 

The Dodge Demon would be renamed the Dart Sport for 1973, the high-performance model became the Dart Sport 340.

 

Links: 5starautomotive.com - Mopar Ring - Moparsearch.com - MoparWorks.com

 

   

 

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